Texavi evolved the Unified Experience framework by blending the best practices of Usability Engineering into Software Engineering. The outcome is not just a software product but one that is innovative and offers positive and compelling user experiences.

Texavi's Unified Experience framework is aimed at designing and developing innovative products, modeled around users. The tried and tested methodology is divided into three process areas, given below. Each of the process areas in turn, is made up of activities, goals, and associated artifacts. The process areas are not necessarily sequential in nature, and can be performed independent of each other.

• Know the needs [Of the users]
• Design & develop [For the users]
• Evaluate products [By the users]

Know the needs [Of the users]

The first process area is aimed at the discovery and setting of context for the product initiation. This can be mapped to the requirements and analysis phases in the traditional software development life cycle.

The 'Know the needs' process area comprises the following activities which are further categorized into tasks and associated artifacts. Note that these are not dependent on one another and the decision to include or exclude them is based on the nature of the product and availability of resources.

Activity	Task	Artifacts/ Outputs
Interact	Conduct stakeholder interactions Conduct user studies	Product roadmap User studies report
Extract	Identify needs, challenges Task-flow engineering	- NA - - NA -
Specify	Goals for the product Profiles, personas & scenarios	- NA - Personas

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Design and Develop [For the users]

The second process area focuses on the solution, whereby the product is given a shape by the development team. This can be mapped to the Design and Implementation phases in the traditional software development life cycle.

The 'Design and Develop' process area comprises the following activities which are further categorized into tasks and associated artifacts. Note that these are not dependent on one another and the decision to include or exclude them is based on the nature of the product and availability of resources.

Activity	Task	Artifacts/ Outputs
Prototype	Create wireframes, mockups Create prototypes and models	Wireframes Prototypes
Design	Create architecture Design the UI and solution	High level architectures Detailed design
Develop	Implement / Programming Unit testing/module testing	Source code Tested /working unit

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Evaluate products [By the users]

The third process area helps make the product fit for delivery and ready to be shipped. This can be mapped to the Testing and Delivery phases in the traditional software development life cycle.

The 'Evaluate product' process area comprises the following activities which are further categorized into tasks and associated artifacts. Note that these are not dependent on one another and the decision to include or exclude them is based on the nature of the product and availability of resources.This is an iterative approach and is implemented continuously to make the product better, time and again.

Activity	Task	Artifacts/ Outputs
Test	Test product thoroughly Conduct user testing	Test reports Usability test reports
Improve	Gather and use feedback Enhance the product	Feedback & suggestions - NA -
Deliver	Finalise release Deliver product	Release notes, reports Product ready to be shipped

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